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BRAND BOOK
-Eden Housing
Design by Yansong Teng AUG 2023
WELCOME
Welcome to our brand book. The brand book is our go-to resource and will help us understand, embrace, and share Eden Housing’s brand
What's INSIDE？
Chapter 1： ABOUT US
Overview
client organization
Audience & Users
Chapter 2： HOW WE LOOK
Creative Brief
Creative Process
Creative Rationale
Solutions
Outcomes
Overview
“ CHANGING OUR WORLD,
ONE CORNER AT A TIME ”
Eden Housing is a non-profit with more than 50 years of experience in tackling affordable housing from all angles.
Eden Housing is an unyielding, visionary leader with the scale and expertise to tackle affordable housing from all angles.
Client Organization
Who is the client?
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Eden Housing
What do they believe?
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We believe home is where your start is, and we commit to building housing that creates not just homes, but societal benefit and change.
What do they value?
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Deliver with integrity
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Champion our people
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Build enduring partnerships
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Strive for economic justice
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Commit to the long haul
Audience
& Users
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Residents (present & future)
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Community Leaders
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Bank Lenders
WHAT MATTERS
TO THEM:
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Want to be a part of a community
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Want a thought leader for guidance
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Seek to balance head & heart
Client Organization
Creative criteria questions
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How might we Inspire the community?
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How might we share Strategic Expertise?
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How might we Balance Head & Heart?
personality signals
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Expert
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Visionary
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Collaborative
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Tenacious
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Strategic
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Committed
Creative Rationale _ Style Tile
Creative process _ Icon
Process
Final Icon
Creative Rationale _ Style Tile
Process
Final Icon
Solution
Lessons learned?
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Bold use of colors, too subtle color changes are not obvious on the mobile end
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Reducing the use of shadows can make UI design more outstanding
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A unified design language is necessary
Goals achieved?
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Mobile brand successfully create
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The prototype is complete use the brand color
Outcomes
- end -
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