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BRAND BOOK
-Eden Housing

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Design by Yansong Teng AUG 2023

WELCOME

Welcome to our brand book. The brand book is our go-to resource and will help us understand, embrace, and share Eden Housing’s brand

What's INSIDE？

Chapter 1： ABOUT US

Overview
client organization
Audience & Users

Chapter 2： HOW WE LOOK

Creative Brief
Creative Process
Creative Rationale
Solutions
Outcomes

Overview

“ CHANGING OUR WORLD,
          ONE CORNER AT A TIME ”

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Eden Housing is a non-profit with more than 50 years of experience in tackling affordable housing from all angles.

Eden Housing is an unyielding, visionary leader with the scale and expertise to tackle affordable housing from all angles.

Client Organization

Who is the client?

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  • Eden Housing

What do they believe?

  • We believe home is where your start is, and we commit to building housing that creates not just homes, but societal benefit and change.

What do they value?

  • Deliver with integrity

  • Champion our people

  • Build enduring partnerships

  • Strive for economic justice

  • Commit to the long haul

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Audience
& Users

  • Residents (present & future)

  • Community Leaders

  • Bank Lenders

WHAT MATTERS
TO THEM:

  • Want to be a part of a community

  • Want a thought leader for guidance

  • Seek to balance head & heart

Client Organization

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Creative criteria questions

  • How might we Inspire the community?

  • How might we share Strategic Expertise?

  • How might we Balance Head & Heart?

personality signals

  • Expert

  • Visionary

  • Collaborative

  • Tenacious

  • Strategic

  • Committed

Solution

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